Bachelor of Creative Media (Major in Interactive Media)

Course Content

1st Year Bachelor of Creative Media (Major in Interactive Media)

Trimester 1

DES101: Principles of Design

A foundation course in the application of design principles and elements that is fundamental to all design activities. Students will enhance their knowledge and skills to effectively apply these principles and elements as well as critically evaluate their design processes.

DES102: Communication Design

This course introduces the key elements of communication that facilitate effective communication on a personal and professional basis. Students will examine communication theories and apply these practically for effective communication particularly within the multimedia and interactive entertainment environments.

MED101: Digital Audio and Video Production

In this course, the theoretical and practical implications of the use of digital video and audio are examined. Students will be provided with a range of skills and theoretical knowledge necessary for the production of digital video and audio.

DEV101: Developing Interactive Media I

In this course, students are introduced to authoring fundamentals. Students will study the core elements of authoring multimedia and the factors that effect multimedia product development. Topics include working with timelines, creating reusable objects, working to constraints of media and creating a variety of output formats.

Trimester 2

INT201: Narrative & Character Development

A course focused on the development of character and narrative flow for films and games. Students will study how narrative is structured in many media and explore the basic principles of character development and the strategies to implement characters into an entertainment narrative.

MED102: Principles of 2D Animation

This is an introductory course in 2D animation. Students will study the historical context of 2D animation, its current applications, animation principles, and styles and methods of animation – with emphasis on 2D digital animation.

DES103: Fundamentals of Interface Design

Students are introduced to key theories, concepts and methodologies in user interface design. They will critically analyse, evaluate and develop a range of multimedia interfaces to develop an understanding of how to design interfaces that are interactive, engaging and appropriate for specified target groups.

DEV201: Developing Interactive Media II

In this course, students are introduced to programming fundamentals. Students will study the core elements of programming, the factors that effect application development and basic problem solving strategies. Topics include, syntax, variable declarations, data types, control structures and modular design.

Trimester 3

INT202: Scripting & Storyboarding

This course will introduce students to the concepts and practices of developing and actualising scripts and storyboards for projects in many media. The use of scripts, storyboards and animatics for different purposes and outcomes will also be examined and applied.

MED103: Principles of 3D Modelling

MED103 is an introductory course in 3D modelling. In this course, students will be exposed to a wide range of tools used in 3D modelling, and will develop skills in the construction and manipulation of 3D models.

DES201: Interaction Design

Focuses the student’s design studies on the theories, strategies and constructs that inform the effectiveness of human-computer interaction. Includes the design, development and evaluation of different interactions within the context of applied multimedia environments.

DEV202: Developing Interactive Media III

Multimedia Development III introduces students to advanced multimedia development theories, techniques, and practices that will examine scripting languages used in contemporary authoring environments for high-level interactivity and media control. Emerging delivery technologies will also be examined.

2nd Year Bachelor of Creative Media (Major in Interactive Media)

Trimester 4

NEM201: Managing New Media Projects

Examines a range of theories, concepts and methodologies for the effective project management of large-scale New Media projects. Students will be exposed to a range of industry standard tools available for the planning, tracking and overall management of such projects.

NEM204: New Media Business Compliance

With increasing global and local competition, new media businesses are required to meet various and complex standards of compliance. This course will inform students in the strategic areas of legal compliance and quality compliance. This course gives students the skills needed to:

• Understand the wide range of legal issues affecting the New Media industry including information security, copyright, intellectual property and application development.
• Critically review and evaluate New Media projects to ensure a quality product and a quality process. Testing and the implementation of standards will be addressed as well as quality assurance models.

AMM204: Digital Marketing

Students are exposed to the concepts and key theories of advertising, e-Marketing & merchandising. The students will study the principles of marketing to enhance their ability to successfully promote a product or service.

DEV301: Developing Interactive Media IV

This course focuses on the problems and issues involved in developing web-based applications. The problems of state, persistence of variables, and management via caching, and security issues are discussed and solutions examined for effective deployment.

Trimester 5

AMM303: Digital Project: Design & Pre-production

Requires students to complete the design of a client-driven project in the field of multimedia incorporating the key elements of their field of study. Students are to maintain a record of their work and produce a report on, and presentation of, their design activities.

DEV302: Database Applications

This course provides students with an understanding of database technology and provides the skills to design, implement and use databases for use on the World Wide Web. Fundamental database issues, such as database management, administration and security issues are examined.

Elective Unit - Students can choose 1 Elective.

Trimester 6

Choice from Group A or Group B:

Group A

AMM304: Multimedia Project Production

Requires students to complete the production of a client-driven multimedia project, incorporating the key elements from their field of study. Students are to maintain a record of their work and produce a report and presentation of their production outcomes.

NEM302: The Business of New Media

Ensures students gain an understanding of the concepts that underlie successful business and marketing strategies, with particular emphasis placed on professional practice and the financial and logistical requirements for establishing a small business in the new media industry.

Group B

AMM304 - Multimedia Project Production

Requires students to complete the production of a client-driven multimedia project, incorporating the key elements from their field of study. Students are to maintain a record of their work and produce a report and presentation of their production outcomes.

NEM305: New Media Internship

Enables students to examine and analyse first-hand the business methodologies, communication models, production work-flows and design strategies used specifically in the New Media industry. Students will also gain an understanding of the concepts that underlie successful business and marketing strategies, with a particular emphasis placed on professional practice.

Note: entry into NEM305: New Media Internship is dependent upon industry placements and will be based on overall student performance.

Exit Point after 6 Trimesters with a Bachelor of Creative Media (Major in Interactive Media)